This has been cross-posted on BlogHer.com.
A few days ago, I received a comment from someone alerting me that a post of mine had been pirated. I clicked through to the offending post, and found myself on a product page for a rice and lentil pilaf in a box. To be sure, they had taken nearly verbatim some of the language from my mujadara post. I said,
Mujadara is one of those deceptive dishes that fools you into thinking
it's an easy, one-dish meal. I mean, it's just rice, lentils and
onions. How hard could it be? Well, it's not hard, but nor is it
simple. You must cook each thing independently and mix them carefully
in order to achieve the contrasting textures and flavors that make this
a successful dish.
As part of their product description, they said,
Mujadara is one of those Mediterranean dishes that fools one into
thinking it’s an easy to make, one-dish meal. In reality, it’s not
hard, but nor is it simple. One must cook each item independently and
mix them carefully in order to achieve the contrasting textures and
flavors that make this a successful dish.
Closing with, "This dish is ready to eat in two minutes by simply microwaving the contents or boiling the entire pouch in boiling water"
At first I was baffled, then amused, for the words they had stolen describe the careful preparation of separate ingredients to achieve a greater whole, yet they were selling a product that requires only the addition of hot water. I laughed it off.