Seasoned professional with 20 years experience as B2B and B2C copywriter, content and email marketer, and editor. Extremely adaptable writer, from editorial to marketing and technical communication. Deep knowledge of content management systems and blogging platforms, email marketing platforms, collaborative tools, and Adobe Creative Cloud Suite.
Copywriter, Editor, and Content Marketing Consultant (2010 to present)
B2B email marketing consultant for California Wine Institute, managing newsletters and email invitations for 15 international sales reps and developing content that adheres to brand style while maintaining clarity in translation to multiple languages. B2C social, content, and email marketing consultant to dpaul brown, Realtor; Edible Excursions; and Foodzie. Product information and brand packaging copywriter for Williams-Sonoma. Copywriter and recipe editor, Din, including managing the recipe development process from conception through testing to a final product, ensuring consistent content across multiple platforms.
Founder, Punk Domestics (2010 to present)
Founded content and community site targeting burgeoning DIY food audience. Defined
requirements, drove vision and contracted designer and developers to execute. Launched and nurtured organic community, resulting in aggressive growth and strong user loyalty. Creating original content, and extending presence to offline events.
Freelance Writer (1996-present)
Food Preservation Expert, About.com (foodpreservation.about.com). Freelance writer for Cooking Channel, Food Network, Sunset Magazine, Make:Magazine, CNN Eatocracy,
BlogHer, SF Weekly, Leite’s Culinaria, Blackboard Eats, Bay Area Reporter BARtab, SFStation, Foodista, and others.
Product Director, BlogHer, Inc. (2008-2010)
Defined and drove product roadmap for BlogHer.com and the BlogHer Ad Network. Grew ad network traffic from 50MM pageviews/9MM uniques monthly to 100MM pageviews/20MM uniques, and BlogHer.com from 715K pageviews/227K uniques monthly to 1MM pageviews/366K uniques. Managed multifunctional team of designers, developers, producers and editors tasked with achieving stated goals. Oversaw execution of advertising and editorial programs for top-tier partners such as Proctor & Gamble, Sprint, and Pepsi.
Director, Online Production, PlanetOut Inc. (2000-2008)
Built and managed cross-functional, cross-brand Online Production team, unifying content production efforts across all media brands. Developed and implemented streamlined production process to spread work across geographically distributed team of producers. Acted as business representative in selection and deployment of enterprise-wide Content Management System (CMS); captured requirements and drafted use cases for demos and Proof of Concept; documented and diagrammed enterprise business processes as they pertain to content management. Built, maintained and enforced production and promotion schedule for print and online properties.
Technical Writer/Producer, Snap.com/NBCi (1997-1999
Wrote and maintained all online help pages, error messages and template text for existing and new product releases and maintained the help documentation for existing products. User interface and usability test developer on new product releases. Trained staff on content management system and HTML.Responsible for overall editorial vision of Computing & Internet topic.
Assistant Editor, CNET, Inc. (1996-1997)
Evaluated and reviewed new software products. Assigned reviews to freelance authors. Maintained publish schedule for section. Beat encompassed graphics, DTP and Web authoring tools.